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Actionable Data

Read founder Tess Gadwa’s newest article in The Startup—“Actionable Data: Where Design and Data Science Converge.”

What actionable data does is take a measurable, quantifiable data set and connect it to specific calls to action. In essence, it presents you with new information and instead of leaving you to mull (or stew) it provides you with ways to respond. The goal is always to empower users.” 

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